Innovation is the heart of every successful startup – but it alone can only take you so far. Entrepreneurs with budding ideas should be on the lookout for the right exit opportunities.
A few weeks ago, I visited a JD distribution center in west Beijing. It was a small facility consisting of a storefront, a bunch of delivery karts lined up outside and space for trucks to pull up.
The removal of any forms of barriers of usage is an important strategy that Mobike implements to create more opportunities to attract additional users and redirect the competitors’ users to Mobike.