FB Pixel no scriptChina’s 618 festival hits record GMV
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KrASIA
Jun
20

China’s 618 festival hits record GMV

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China’s 618 shopping festival reached a record RMB 855.6 billion in GMV, up 15.2% YoY, according to Syntun, though daily spending fell as the event extended over several weeks. Alibaba's Tmall and JD.com led sales, while subsidies and early promotions lifted May retail figures amid consumer caution and discount fatigue.
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