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From roadside stand to a global franchise: The rise of Mixue Bingcheng

The story of how the Zhang brothers transformed a humble ice shop into a franchising empire with over 18,000 stores worldwide.

4 mins read
  • US consumers are still choosing these apps despite privacy concerns, suggesting that they provide a superior user experience.

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    The Allure of Chinese Apps: Factors Behind Their Rise in the US

    7 mins read

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