Insights
iQiyi expands content to compete for the attention of China’s Gen Z
Can original content and updates to popular shows keep Gen Z viewers on iQiyi?
Journalist • [email protected]
Wency Chen is a reporter KrASIA based in Beijing, covering tech innovations in&beyond the Greater China Area. Previously, she studied at Columbia Journalism School and reported on art exhibits, New York public school systems, LGBTQ+ rights, and Asian immigrants. She is also an enthusiastic reader, a diehard fan of indie rock and spicy hot pot, as well as a to-be filmmaker (Let’s see). Follow her on Twitter: @ChenWQ45 Tips go to: [email protected]
Insights
Can original content and updates to popular shows keep Gen Z viewers on iQiyi?