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Edric Mak

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Edric Mak

Insights

Mihoyo takes bold leap into investments to diversify beyond gaming

Mihoyo, the force behind Genshin Impact, is broadening its horizons outside gaming by venturing into new investment frontiers.

7 mins read
  • A new membership tier and a partnership with Hilton are among the changes introduced to attract consumers and boost loyalty amid fierce competition in China’s coffee market.

    News

    Starbucks upgrades rewards program in China as competition brews fierce

    4 mins read