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36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.

Features

Decathlon redefines its game: From budget basics to premium sportswear

Catering to rising demand for mid- to high-end products, Decathlon is broadening its offerings while staying true to its practical designs and community-driven values.

8 mins read

This Chinese entrepreneur is leading a global Rubik’s Cube renaissance with Gancube.
Features
Gancube’s premium puzzle: How a champion turned his passion for the Rubik’s Cube into a global business
8 mins read
MGP’s stellar debut sets it apart, but long-term success hinges on R&D, diversification, and sustaining its premium appeal in a cooling beauty market.
News
After its dazzling IPO, Mao Geping Cosmetics must now deliver
6 mins read
Emerging products like Devin and Cursor bolster confidence in AI coding as a scalable and monetizable innovation.
News
AI coding takes the cake as startups and giants dive in
3 mins read
To diversify, the Chinese dairy giant is tapping into the sugar-free bottled tea market with a fresh strategy.
Features
Yili pours innovation into bottled tea to offset dairy market slowdown
5 mins read
Balancing tradition with modern efficiency, the chain sets a new benchmark in China’s evolving culinary market.
Features
Xiaocaiyuan’s affordable dining model shines in IPO spotlight
8 mins read
As shopper bases mature and grow savvier, platforms focus on retaining super users through premium membership perks.
Insights
In China’s e-commerce battle, memberships are the new loyalty currency
6 mins read
KEZAD is opening doors for Chinese businesses as Gulf nations push for economic diversification.
Insights
Why are Chinese companies flocking to the Middle East (again)?
7 mins read
Once a trailblazer, Roidmi’s closure underscores how a single misstep can unravel an early advantage in a fiercely competitive industry.
Insights
Roidmi bows out: Xiaomi-backed brand succumbs to market pressures
6 mins read