AnyMind Group, an adtech and marketing firm from Singapore, announced that it has pulled in US$8 million for its Series B+ fundraising round, bringing the company’s Series B funds to a total of US$21.4 million. The investment was led by Thai VGI Global Media PCL (VGI) and Japanese financial service company Tokyo Century Corporation.
The fresh investment brings the company’s total current funding to US$35.9 million.
AnyMind Group will enter a joint venture with VGI to upgrade advertising spaces owned by VGI in Thailand with digital outdoor advertising technology. This follows AdAsia Holdings’ pilot digital outdoor advertising project with East Japan Railway Company Limited in December 2018, which provides a dynamic solution for digital billboard advertisements in train stations by measuring the effectiveness of ads through view rates and reactions.
In addition, the fresh investment will also be utilised for potential strategic acquisitions in the advertising, influencer marketing, and human resource industries.
Kosuke Sogo, co-founder and CEO of AnyMind Group, said that their objective is to build an outdoor digital advertising marketplace across Asia, connecting advertisements across all mediums.
AnyMind Group was founded in 2016 by Kosuke Sogo and Otohiko Kozutsumi. Today, the group has expanded into 11 markets in Asia and has three brands—AdAsia Holdings, CastingAsia, and TalentMind.
AnyMind also acquired a majority stake in leading Thai video management and content production company Moindy, placing it into its CastingAsia portfolio.
The company is also launching the influencer marketing platform CastingAsia Creators Network today in Thailand, Indonesia, Vietnam, the Philippines and Malaysia, with planned expansions into all other CastingAsia-operated markets within the year, including Singapore, Hong Kong, Taiwan, and Japan.
According to the company’s official statement, CastingAsia Creators Network offers upcoming and established influencers and content creators with resources and support across channel monitoring and optimization, production and studio support, as well as content direction consultation. Influencers will also have access to the CastingAsia Creators Academy, a series of workshops designed to train content creators in content strategy, audience engagement, and platform optimisation.
CastingAsia claims that its platform uses an AI-powered discovery function, allowing marketers to find influencers that match with the needs of a campaign or brand. This is supplemented by CastingAsia Marketplace, where influencers can offer their services for campaigns.
Editor: Brady Ng