Bilibili swings to profit in Q2 2025

Bilibili reported Q2 2025 net profit of RMB 218.3 million, reversing a loss from a year earlier, as total revenue rose 20% YoY to RMB 7.34 billion. Growth was led by mobile games, up 60%, and advertising, up 20%. Gross margin improved to 36.5%, with adjusted profit at RMB 561.3 million.