FB Pixel no scriptByteDance tightens grip on US TikTok unit
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KrASIA
Jun
9

ByteDance tightens grip on US TikTok unit

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ByteDance has overhauled TikTok Shop’s US team near Seattle, replacing local staff with China-based managers after missing a USD 17.5 billion sales target. Internal meetings now reportedly favor Mandarin Chinese, as the firm navigates e-commerce struggles and a looming US divestiture deadline.
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