Deals | China DealBook: Tencent invests in HuiXiaDan; Alibaba and Ctrip.com bet on restaurant booking app

Investments in e-commerce, consumer, and new retail.

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E-Commerce

CompanyHuiXiaDan (惠下单)

Round: strategic investment, May 2018

Amount: Undisclosed

Investors: Tencent

Profile:

Founded in 2015, HuiXiaDan offers a mobile platform where retailers could order FMCG from distributors. The startup has formed partnerships with brands including Coca-Cola and P&G, covering 120 retail stores in 24 provinces in China.

Instead of replacing distributors, the startup seeks to improve the efficiency of the distribution process by facilitating the communication between retailers and distributors.

 

CompanyMeili Inc (美丽)

IPO: second half of 2018

Amount: $500 million

Valuation: around US$3 billion

Profile:

Meili Inc, created through a merger between Meilishuo and Mogujie in 2o16, is an e-commerce platform focused on fashion. The online marketplace targets female consumers, predominantly selling clothes, shoes, bags and skin care products.

Before the merger, Meilishuo counted Tencent, GGV Capital, and Sequoia Capital as backers, while rival Mogujie had Ping An Ventures behind its back.

 

Consumer

CompanyMeiweibuyongdeng (美味不用等)

Round: Series D1, May 2018

Amount: RMB400 million (US$63 million)

Investors: Alibaba, Ctrip.com

Profile:

Meiweibuyongdeng, which means “no need to wait for delicious food” in Mandarin Chinese, is a restaurant booking app launched in 2013. The latest round values the startup at RMB4 billion (US$631 million). Meituan-Dianping, Baidu, Alibaba’s local services platform Koubei, have previously invested in the startup.

Meiweibuyongdeng is planning to open a shared kitchen where customers can order and share food.

 

New Retail

Company: NOME

Round: Series A+, May 2018

Amount: RMB 180 million (around US$ 28.4 million)

Investors: Sequoia Capital, Capital Today

Profile:

NOME is a household products brand founded in May 2015 in Guangzhou, China. The startup now has over 3000 SKUs covering areas including clothes, food, culinary, skin care, furniture, etc.

The startup has already over 160 stores in China and plans to expand to 300 stores by the end of 2018. It raised RMB 230 million (around US$ 36.3 million) last year from Capital Today at a valuation of RMB 1.5 billion (around US$ 236.8 million).

 

Consumer

CompanySoup Master(汤先生)

Round: Series A+, May 2018

Amount: tens of millions of yuan

Investors: IDG Capital

Profile:

Founded in 2015, Soup Master is a restaurant chain that provides traditional Chinese soup, targeting consumers who are predominantly white-collar workers. The startup plans to digitalize its offline stores and improve its soup with the latest funding.

According to Soup Master, it has already 25 stores in Shanghai and each store generates on average a revenue of over RMB 10k (around US$1600) on a daily basis.