Grocery Delivery

The company will soon have its own product lines for groceries, general merchandise, and electronics.

Riders take risks to deliver essential items but face fines if they do not meet strict requirements set by the state. 

The startup works with different suppliers, giving users the option to order groceries, medicines, and other products.

Founded in 2015, Fabric develops micro-fulfillment centers as a logistics solution to combat the challenge of slow and expensive manual fulfillment centers.

The online consumables market, which is currently worth USD 3.8 billion, is expected to reach over USD 30 billion by 2025.

Hema is hoping that a premium model relying on higher average order value and greater margins can lead to long-term success in China’s online grocery market.

The sector has lost momentum after hitting its peak in 2020, in part due to policies limiting the use of subsidies for user acquisition.

The curtailed target comes after lackluster investor interest in competitor MissFresh’s Nasdaq debut.