Creative

Numerous companies are vying to replicate Lululemon’s triumph in China and worldwide. Will Maia Active succeed in achieving this feat following its acquisition by Anta Sports?

Contrary to a lack of ambition, Pico’s failure is more closely tied to the pursuit of applications that didn’t align with the strengths of VR technology.

Like other Chinese VR businesses, Pico viewed Meta as the benchmark for success. Attempting to emulate the American tech giant, however, contributed to its downfall.

ByteDance invested approximately RMB 20 billion in Pico, but even that substantial amount of funding could not avert the decline of the VR business.

This Japanese beverage company made waves by featuring an AI-generated character in its latest commercial. Beyond the hype, can such creations truly outshine their human counterparts?

Companies seeking innovative ways to create value and unlock new revenue streams can find inspiration in Shein, particularly in its application of artificial intelligence to business scenarios.

Garena has implemented strategic measures to address data security and user privacy concerns, but the date of Free Fire’s return to the Indian market remains uncertain.

Join Tencent Cloud on November 9 to explore the evolving landscape of new-age consumer behavior.