Insights“TikTok refugees” a mixed blessing for Chinese app XiaohongshuThe platform is struggling to censor English posts and keep domestic users happy. 6 mins read
The platform thrives as a hub for otoge fans but struggles to translate its success into broader gaming genres, where bigger players dominate. InsightsXiaohongshu carves a niche with otome games but struggles to expand in gaming5 mins read
The Chinese lifestyle app sees a surge in downloads as TikTok’s future in the US hangs in the balance. NewsXiaohongshu tops Apple’s US app store as TikTok ban looms3 mins read
Targeting China’s lower-tier cities, the platform’s campaign reflects a shift toward sustainable growth and user retention. NewsXiaohongshu campaigns offline with free eggs to hatch new user growth4 mins read
With Xiaohongshu-inspired design and TikTok’s global pull, Lemon8 is gaining traction abroad. InsightsByteDance’s Lemon8 borrows from Xiaohongshu, but can it keep users hooked?4 mins read
Xiaohongshu expands group buying services across 49 cities, giving food and beverage merchants a break on fees. NewsLow commission, no deposit: Xiaohongshu dives into F&B group buying5 mins read
Users find its shopping advice priceless, but go elsewhere for better deals. InsightsXiaohongshu: Can China’s wildly popular app raise its profit game?6 mins read
The social media and e-commerce platform is merging operations to boost efficiency and expand live streaming initiatives. NewsXiaohongshu reshuffles e-commerce departments to prioritize live streaming4 mins read
The company claims a glitch in its content screening system led to exploitative content being posted on its platform. NewsAuthorities fine Xiaohongshu RMB 300,000 for failing to protect minors2 mins read