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China’s e-commerce merchants eschew livestreaming as costs eat into profits

To be featured on top livestreams, merchants must pay hefty fees to multi-channel networks.

3 mins read
  • Viya, one of the most popular livestreamers in China, was fined USD 210 million.

    News

    After mega fine for China’s livestream queen, Taobao bears brunt in crackdown on internet celebrities

    3 mins read

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