Taobao

Amidst changing economic circumstances, China’s e-commerce players are adapting their strategies accordingly to meet evolving consumer demands.

Trudy Dai, president of core domestic e-commerce, looks to quality content development and improved user experience to deepen consumer engagement.

Trudy Dai, Alibaba’s newly appointed president of core domestic e-commerce, is shifting the unit’s focus to consumer spending.

Going forward, the company must improve its operating efficiency, reduce costs, ensure a strong inflow of cash, and control its cash balance.

To be featured on top livestreams, merchants must pay hefty fees to multi-channel networks.

Viya, one of the most popular livestreamers in China, was fined USD 210 million.

WeChat, Taobao, and Meituan were found to be accessing users’ photos and locations in ways that users deem ‘excessively intrusive.’

The ramifications are multifold, and may significantly reshape how Pinduoduo and ByteDance build their revenue streams and user pools.