The company will soon have its own product lines for groceries, general merchandise, and electronics.
Tales from India's Towns
As the next 500 million Indian internet users are coming online, local and global tech giants are reshaping their lives.
A report by IAMAI and Nielsen said rural India had 227 million active internet users, while urban India accounted for 205 million users.
Startups that have built products for Bharat users—a term used for lower tier cities of India—have started monetizing their content.
A handful of startups from tier 2 and 3 cities have raised money from funds like Sequoia Capital, CDC Group, Chiratae Ventures, and RTP Global.
Niki, an AI-enabled household manager for small town consumers, helps users order groceries as well as pay utility bills.
The company has made a comeback by letting go of non-core businesses, focusing on unit economics, and acting on the foresight of targeting non-metro cities