Contributor

Two homegrown coffee startups are running as fast as they can in this expensive fight, grabbing as big a share of the pie as quickly as possible.

China’s coffee chain battle is heating up again.

Let’s have a look at the impressive network that JD.com has built over the years.

“Our name is ‘youth.’ As we pursue our dreams, we keep moving forward fearlessly. We explore, we change, and we strive, so the world can see us for who we are. Our time is now!”

A few weeks ago, I visited a JD distribution center in west Beijing. It was a small facility consisting of a storefront, a bunch of delivery karts lined up outside and space for trucks to pull up.

Appearance wise, the Taobao Xinxuan concept will remind many of Japanese retailer Muji. From a business model perspective, Taobao Xinxuan is actually more like Xiaomi.

China’s paid digital content market is expected to grow from RMB 4.9 billion in 2017 to RMB 23.5 billion RMB in 2020.

They are executing fast and effectively. Make no mistake. This is a serious competitor playing to win.