Chayan Yuese opens first Shenzhen stores

Chayan Yuese has launched its first two locations in Shenzhen, marking the brand's debut in a tier-one city. The company plans to operate at least ten stores in the city by 2026. Despite initial queues on opening day, the brand faces significant competition from established chains and higher operating costs in the region. Analysts estimate a 2.5-year payback period per store.