FB Pixel no scriptMixue opens first Brazil store
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KrASIA
Apr
17

Mixue opens first Brazil store

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Mixue Bingcheng opened its first Brazil outlet in Sao Paulo and plans to invest about BRL 3 billion to reach 500–1,000 stores by 2030, CEO Tian Zezhong said. The launch coincides with a surge in Chinese investment in Brazil, which hit USD 4.2 billion in 2024 across 39 projects.

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