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Mixue Bingcheng

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Mixue trims abroad, doubles down at home, and brews up Lucky Cup’s rise

Closures in Indonesia and Vietnam mark growing pains, but domestic scale, coffee, and new supply hubs give the group fresh momentum.

5 mins read
  • China’s largest made-to-order beverage company (and the second largest globally) is set to go public in Hong Kong amid an ambitious global expansion initiative.

    Insights

    With over 36,000 stores worldwide, Mixue Bingcheng is sprinting toward a Hong Kong IPO

    6 mins read

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