Xiaomi launched the new SU7 at RMB 219,900 for the standard model, RMB 249,900 for Pro, and RMB 303,900 for Max, marking a RMB 4,000 increase across trims. Chairman Lei Jun cited higher memory and material costs, with per-unit material costs up nearly RMB 20,000 excluding R&D. The car logged 15,000 orders within 34 minutes of launch.