Xiaomi

Steady price hikes have moved Xiaomi from budget disruptor to high-end challenger, with its latest release positioned squarely against the iPhone 17.

Once considered too difficult to produce, black dimmable glass now features on the roof of Xiaomi’s YU7 Max.

The Chinese automaker is planning a second and third plant to keep up with demand.

With massive demand and long lead times, Xiaomi is turning up the pressure on rivals in pricing, production, and positioning.

Blending tech innovation and branding savvy, Xiaomi’s second EV taps into narrative economics to notch early success.

Xiaomi’s first smart glasses focus on day-to-day utility while staying comfortably wearable.

Chen Guang joins Xiaomi to strengthen its assisted driving push as the company works to catch up with China’s leading EV players.

With the YU7, Xiaomi seeks not only redemption, but a shot at surpassing Tesla.