Mixue explores breakfast offerings

Mixue Bingcheng is piloting a breakfast menu in cities including Dalian, Xi’an, Nanning, and Hangzhou after surveying consumers about morning habits. Early items such as grain-based milk drinks are priced at RMB 5, and no large-scale rollout is planned. The trials come as Mixue expands its portfolio, adding fresh beer through its acquisition of Fulujia.