Sanzitang, a Chinese eye makeup brand that went viral on
Douyin, has entered Sephora with five products priced at RMB 49.9–59.9, though some online listings run as low as RMB 29.9. Its “two-prong” eyebrow pencil has sold more than 1.6 million units on Douyin and 4.6 million across platforms. Sephora said it will continue partnering with similar brands to broaden its assortment.