FB Pixel no scriptBYD turns to discounts in slow Japan debut
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KrASIA
Sep
29

BYD turns to discounts in slow Japan debut

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BYD has sold just 5,300 EVs in Japan since early 2023 despite opening 45 outlets and expanding its lineup. The Chinese automaker is now offering discounts of up to JPY 1 million to spur demand. Analysts say strong loyalty to domestic brands like Toyota and slow EV adoption make Japan a challenging market even as BYD grows overseas.
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