FB Pixel no scriptMixue pares overseas footprint, eyes Brazil
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KrASIA
Sep
17

Mixue pares overseas footprint, eyes Brazil

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Mixue Bingcheng trimmed its overseas store count to 4,733 in H1 2025, down from 4,895 at the end of 2024, closing underperforming locations in Indonesia and Vietnam as part of an operational shift to improve efficiency. Despite the near-term pullback, the chain is expanding into Brazil and Central Asia.
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