Zhihu posts Q2 profit while revenue falls

Zhihu reported Q2 2025 revenue of RMB 716.9 million, down from RMB 933.8 million a year earlier, but swung to net income of RMB 72.5 million from a RMB 80.6 million loss. Adjusted net income was RMB 91.3 million, and gross margin improved to 62.5% on AI-driven efficiency gains and lower operating costs.