FB Pixel no scriptForever 21 makes fourth return to China
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KrASIA
Jul
30

Forever 21 makes fourth return to China

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Forever 21 is making a fourth attempt to reenter the Chinese market, this time through a partnership with a firm partly owned by e-commerce platform Vipshop. Supported by new marketing and online storefronts, the brand is seeking to regain relevance in a crowded fast fashion landscape but faces hurdles in brand cohesion and offline growth.
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