FB Pixel no scriptChatbots eat into traditional search traffic
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KrASIA
Jul
23

Chatbots eat into traditional search traffic

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AI-powered tools like OpenAI's ChatGPT and Perplexity captured 5.6% of US desktop search traffic in June, more than doubling YoY, according to Datos. The shift is forcing brands to rethink outreach as AI generally delivers one answer instead of search links, reducing visibility and prompting a wave of optimization efforts.
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