FB Pixel no scriptTikTok Shop sees slow start in Japan
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KrASIA
Jul
4

TikTok Shop sees slow start in Japan

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TikTok Shop’s Japan operations posted first-month GMV of just JPY 207,000, led by beauty and personal care categories. Despite access to 33 million monthly e-commerce users, the modest launch highlights the challenge of entering Japan’s market, where high consumer expectations require sellers to test demand and tailor content for visibility.
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