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KrASIA
Jun
23

Store streams fuel Douyin’s 618 sales surge

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From May 13 to June 18, over 60,000 brands on Douyin E-commerce saw YoY sales double during the 618 festival, with more than 2,000 products exceeding RMB 10 million in GMV. Live streams drove around half of total sales. Among merchants with live stream GMV above RMB 10 million, nearly 70% used store-operated streams.

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