FB Pixel no scriptBYD targets Japan’s kei car market
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KrASIA
Jun
3

BYD targets Japan’s kei car market

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BYD plans to launch a low-cost electric kei car in Japan by 2026, targeting the USD 18 billion minicar segment that accounts for roughly 40% of local automotive sales. The EV will be tailored to Japan’s unique minicar specs and tax incentives, marking one of BYD’s first models designed specifically for export.
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