FB Pixel no scriptJumia turns to China amid Temu, Shein threat
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KrASIA
May
29

Jumia turns to China amid Temu, Shein threat

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Jumia, a leading African e-commerce platform, is expanding its China-based merchant network to counter rising competition from Temu and Shein, whose app-driven, cross-border models are gaining ground. With fewer resources, Jumia is banking on local delivery, pay-on-delivery, and user familiarity to stay competitive.
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