Short Video

The Chinese startup is collecting more than USD 1 billion in a pre-IPO round which targets a USD 25 billion valuation.

With over 500 million monthly active users in 154 countries, TikTok is rethinking its future.

Tencent tries to curb the expansion of rivals like ByteDance and Kuaishou.

Short video platforms are tapping into e-commerce.

It continues diversifying its content types, challenging video streaming sites.

TikTok, which competes with Facebook as well in India, claims it has 200 million users.

A steady rise from USD 3 million in the same month a year ago. However, the app’s install base isn’t growing as fast as before.

With 12 million active users and a series of successful campaigns, TikTok has been making leaps in capitalizing on the country’s tech-savvy users.