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Short dramas lose luster but find new purpose in brand storytelling

Once a cost-effective traffic driver, short drama marketing has evolved into a premium branding tool for companies like Starbucks adapting to a saturated market.

6 mins read
  • With its latest slate, Disney aims to strike a balance between global appeal and local resonance in its approach to the APAC region.

    Features

    Disney leans on localization to win over China and APAC audiences

    5 mins read

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