Ride-hailing giant Grab announced a host of new travel-focused features on April 17, a move that anticipates the resurgence of the post-pandemic travel industry.
The features aim to ensure a seamless experience for travelers. These include native language translations, the ability to explore their destination cities ahead of time, as well as easier transport booking via partner integrations with popular apps such as WeChat, Alipay, and Kakao T.
These partner integrations enable travelers from China and Korea to book transport in their destination city without having to leave the familiar environment of these apps. They also offer upfront fares and the ability to pay in travelers’ own currency using their preferred payment methods, adding to the convenience of the booking experience.
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By partnering with these apps, Grab is able to tap into a significant user base that may not have previously been familiar with their platform. The WeChat platform alone has 1.3 billion monthly users.
The new features — which will be rolled out in the near future across all eight countries that Grab is currently operating in — come at a time when many travelers are eager to hit the road again. Projections show that the estimated number of tourist arrivals in Singapore will double to 12-14 million this year.