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Xiaohongshu carves a niche with otome games but struggles to expand in gaming

The platform thrives as a hub for otoge fans but struggles to translate its success into broader gaming genres, where bigger players dominate.

5 mins read
  • Merchants and users stand to benefit from a more unified WeChat ecosystem as the platform integrates features to enhance engagement.

    News

    WeChat outlines its e-commerce ambitions at latest Open Class event

    3 mins read

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