Coffee and Commerce

With a vision to be the Uniqlo of coffee, Loong Coffee focuses on Chinese-style black coffee. Will it resonate with consumers?

To attract more new users in lower-tier cities, Jingxi Ziying is offering a fully managed model to white-label merchants.

Clear victories are rare when internet giants lock horns. Douyin and Meituan’s drawn-out fight in the city of Wenzhou illustrates how these battles can play out.

Even the typically unfettered Amazon is feeling the pressure from the likes of Temu and Shein, prompting a price-focused countermeasure.

A new membership tier and a partnership with Hilton are among the changes introduced to attract consumers and boost loyalty amid fierce competition in China’s coffee market.

A 20% tariff on low-value imports could derail Temu’s plan to tap into Brazil’s booming e-commerce market.

To retain the favor of Chinese e-commerce consumers, low prices alone are not enough.

For enterprises, the appeal of the 618 festival extends far beyond just price.