ByteDance’s short-video app TikTok and video-sharing Helo, together with YY’s Likee and HAGO, and Tencent-backed Kuaishou, figured among the world’s top 10 most downloaded social media apps in October, according to a Sensor Tower report.
TikTok was the most downloaded social media app worldwide last month, with more than 66 million installs and surpassing Facebook’s number of 56 million. The growth was primarily driven by the Indian and Brazilian markets. The former contributed 41% of all new installations while the latter took up 7%.
Sharing platform Likee (formerly known as “Like”) is the second best-ranked China-based application occupying the fourth position, after major international platforms such as Facebook and Instagram, and followed by Snapchat.
Likee’s parent, China’s entertainment and social media operator YY, has another app on the chart, the online gaming and chatting app HAGO. On its second-quarter earnings report, YY said that global average mobile monthly active users (MAUs) for all its services reached 433.5 million, among which about 78.1% were from markets outside China but did not deliberate on this.
The sixth-ranked application on the list—Indian video-sharing app Helo—is also owned by the valuable startup ByteDance. Helo expects to double its MAUs to 100 million by the end of 2019 through better content operation, YourStory reported.
Kuaishou, the archrival of Douyin (TikTok’s domestic version) at the home market, managed to squeeze itself onto the list in October, partly due to its recent global push. Its number of daily active users (DAUs) hit 7 million in Brazil, the company announced earlier this month.
Moreover, it has won an exclusive deal with China Media Group on CCTV’s 2020 Spring Festival Gala, beating competitors like ByteDance, Pinduoduo, and Alibaba. The show is considered to be a key marketing opportunity for Chinese tech companies.