FB Pixel no scriptCHINA BRIEF | ByteDance steps up its education business with new edtech company | KrASIA

CHINA BRIEF | ByteDance steps up its education business with new edtech company

Written by Wency Chen Published on   1 min read

Education is one of the company’s new focuses, according to founder Zhang Yiming.

TikTok owner ByteDance has established an edtech firm called Boxue on March 17, through its wholly-owned subsidiary Xingyun Chuangji, speeding up its education business, according to enterprise data vendor Tianyancha. 

Beijing-headquartered Boxue, which means “erudite”, with a registered capital of RMB 1 million, has education consulting, market research, public affairs, and basic software services within its business scope.

ByteDance has already launched a slew of educational applications, including English-tutoring platform Gogokid, vocabulary-learning app Tangyuan, and K12 study portal Qingbei Wangxiao. The firm also plans to release an AI tutor this year, reportedly able to provide individually-tailored learning experiences to K-12 students on a 24-hour basis.

The startup’s founder Zhang Yiming recently declared during the company’s 8th anniversary that education is one of ByteDance’s new directions in the cross-field venture. 

“I think [our education business] is still at an early stage,” Zhang said. “It needs more fundamental creativities. However, the premise is that we have a profound understanding of it.” 

This article is part of KrASIA’s “China Brief” section, where KrASIA’s reporters will provide quick daily updates about the tech ecosystem in China.


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