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CHINA BRIEF | ByteDance launches new English learning app ‘E Say’

The company behind TikTok has been active in the edtech sector, pushing a series of apps and platforms for language learners.

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ByteDance, the company behind TikTok, launched another AI-powered English tutoring app on Wednesday, called Kaiyan Jiandanxue, or “E Say” per its English version, for beginner English learners of all ages.

The developer of E Say is Beijing Diandiankankan Technology, a firm wholly controlled by a ByteDance’s subsidiary. According to its introduction on the Apple App Store, E Say generates personalized courses for users” and provides “an AI-enabled immersive experience with conversations with native speakers.”

ByteDance has launched a string of educational products in its edtech industry push. Among them are the English tutoring app for kids Guagua Long, a K-12 courses platform called Dali Ketang, and live English-learning platform GoGoKid.

This article is part of KrASIA’s “China Brief” section, where KrASIA’s reporters will provide quick daily updates about the tech ecosystem in China.