Insights
These middle-aged men know Xiaohongshu better than anyone, and they’re all in Zhengzhou
With cheap phones and scripted content, they gamed the platform’s algorithm to dominate product search and sales.
36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.
Insights
With cheap phones and scripted content, they gamed the platform’s algorithm to dominate product search and sales.