Features
From slump to RMB 10 billion comeback: How a Chinese snack brand found new life in social commerce
A price reset and a hard push on Douyin and Pinduoduo fueled Three Squirrels’ turnaround, driving sales back to their 2019 highs.
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Features
A price reset and a hard push on Douyin and Pinduoduo fueled Three Squirrels’ turnaround, driving sales back to their 2019 highs.