36Kr English

Preorders for the new Model Y seem strong, but Tesla faces growing pressure from Chinese automakers launching competitive alternatives.

Some see the market surge as China’s “Sputnik moment,” while others caution against overexuberance.

Rather than chasing consumer hype, UBTech is doubling down on industrial deployments, putting its robots to work in automotive factories.

With budgets tightening, Chinese smart hardware brands see an opening in Europe—but winning over consumers may take more than just low prices.

A long-time BMW owner reflects on two decades with the brand, from driving dynamics to luxury features and what keeps him coming back.

Shein’s former Japan head breaks down what it takes for foreign brands to crack the Japanese e-commerce market.

With luxury beauty sales slowing, L’Oréal is doubling down on affordability to stay competitive.

A Guangdong-based business owner shares what it’s like to drive both a Tesla Model 3 and a Xiaomi SU7.