36Kr English

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36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.

Insights

In China’s e-commerce battle, memberships are the new loyalty currency

As shopper bases mature and grow savvier, platforms focus on retaining super users through premium membership perks.

6 mins read

KEZAD is opening doors for Chinese businesses as Gulf nations push for economic diversification.
Insights
Why are Chinese companies flocking to the Middle East (again)?
7 mins read
Once a trailblazer, Roidmi’s closure underscores how a single misstep can unravel an early advantage in a fiercely competitive industry.
Insights
Roidmi bows out: Xiaomi-backed brand succumbs to market pressures
6 mins read
Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels.
Insights
How does Douyin fuel omnichannel growth for brands?
9 mins read
CATL’s “Choco-Swap” system reimagines EV batteries as assets, shaping a new business paradigm that maximizes utility and profitability.
Features
From power to profit: CATL turns EV batteries into financial assets with “Choco-Swap”
7 mins read
Will the dual launch give Nio the momentum it needs to lead the EV market in 2025?
Features
Nio shakes up the market with luxury ET9 sedan and Firefly compact car debut
3 mins read
WeChat’s new feature streamlines product gifting on its platform, leveraging its social ecosystem to enhance shopping convenience and drive merchant engagement.
News
WeChat tests gifting feature ahead of holidays, sparking new e-commerce potential
4 mins read
With a renewed focus on profitability and expansion in lower-tier cities, GoodMe seeks to bolster investor confidence ahead of its anticipated listing.
Insights
GoodMe targets IPO reboot despite China’s tea market shakeout
6 mins read
Firefly, Nio’s third automotive brand, is set to unveil its first model at Nio Day on December 21, with a China debut leading its rollout.
Features
Nio’s Firefly prepares for takeoff with a SAIC veteran at its helm
10 mins read