FB Pixel no script'Uber for logistics' Lalamove enters driver-starved Japan market | KrASIA

‘Uber for logistics’ Lalamove enters driver-starved Japan market

Written by Nikkei Asia Published on   3 mins read

The Chinese unicorn taps AI to optimize its delivery processes.

Chinese logistics platform Lalamove is expanding into Japan, aiming to bring the artificial intelligence-powered services that made it a global leader to a country short on parcel delivery personnel.

Lalamove’s Japan office began recruiting freelance licensed cargo drivers in Tokyo on Facebook last month. After registering online, taking online training, and submitting a driver’s license and other necessary documents, drivers can start making deliveries.

In general, the more shippers and drivers there are, the easier it is to make a match with such services. Lalamove aims to attract users by leveraging its global brand recognition.

Revised Japanese labor legislation will cap overtime for delivery drivers at 960 hours per year from April 2024, fueling concerns over a logistics bottleneck stemming from a truck driver shortage.

Lalamove, which is operated by Lalatech Holdings, raises shipping prices during busy times and can reduce how long a van spends being driven empty before its next pickup. Because money can be earned more efficiently than with current delivery service providers, the pool of available drivers may grow.

Lalatech, founded in Hong Kong in 2013, altered the logistics landscape by replacing the inefficient conventional method of dispatching trucks by telephone with AI. Individuals as well as companies can send packages. As with Uber and other ride-hailing apps, Lalamove’s prices are lower during off-peak periods and higher at busy times.

Lalatech began its international expansion in Singapore in 2014 before moving into Thailand, Indonesia and beyond. It boasts about 11 million shippers, including businesses and consumers, and 1 million drivers worldwide, and held an overwhelming 43.5% share of its global market in the first half of 2022, according to US research firm Frost & Sullivan.

Its main business is last-mile delivery of individual packages in mainland China. Unlike in Japan, a driver in China using a small or midsize vehicle can deliver packages without any special qualifications, meaning that regular driver’s license holders between the ages of 18 and 60 can work for the company.

“I can earn an average of RMB 500 (USD 70) a day,” said a driver who gave their name as Wang and recently began working for the company after a stint at a traditional package delivery service. Wang, who moved from inland Henan province to Shanghai to work and put a son through college, expressed satisfaction with the income, though the job can be tough.

Lalatech’s strength is its network of drivers like Wang. For shippers, the ability to send a package anytime and anywhere is enticing. The company fulfilled 428 million orders in 2022, and its gross transaction value, which it considers an important earnings indicator, reached USD 7.3 billion.

Lalatech’s income sources vary by country and region, but they come largely from monthly membership and other fees collected from drivers.

For example, in Shenzhen, Guangdong province, drivers are divided into four levels, from nonmember to level three. Nonmembers pay no monthly fee, but Lalatech takes an 18% cut of what they are paid by shippers. The monthly membership fee for level three is RMB 739, while the company collects only 8%.

Lalatech has a valuation of USD 10 billion, ranking it 42nd in the world among unicorns as of Monday, according to CB Insights.

At the same time, its earnings have been poor because of upfront investment. For 2021, it posted a net loss of around USD 2.1 billion on revenue of roughly USD 800 million. It narrowed much of the loss in 2022 but still bled red ink.

Competition is fierce with rivals such as US-listed Full Truck Alliance and ride-hailing giant Didi’s Didi Freight, and operating costs are rising.

China’s Ministry of Transport summoned Lalatech on December 5, 2023 and instructed it to protect drivers’ rights, including through treating them better, avoiding excessive price competition and establishing a system to deal with complaints.

The ministry has issued guidance to the company at least five times since April 2021. Ensuring data security, a priority for the Chinese government, is also an issue.

Lalatech filed an application with the Hong Kong Stock Exchange in March with the aim of listing—an initial attempt that expired after six months over a lack of progress. The company faces the challenge of addressing the Chinese government’s demands in achieving its goal of listing.

This article first appeared on Nikkei Asia. It has been republished here as part of 36Kr’s ongoing partnership with Nikkei.


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