The Indonesian e-commerce unicorn Tokopedia has launched a new sharia-compliant service today, which allows its users to shop a comprehensive selection of trusted Muslim-friendly products and services.
The new service, called Tokopedia Salam, offers more than 21 million Muslim-friendly products that are currently curated by more than 700,000 sellers, said the company.
According to a Tokopedia’s internal report, more than 80% of its users consume halal food and beverages, while over 85% of users have indicated the desire to shop in the Muslim fashion category, both indicators of the high demand for all-halal products and services in Tokopedia’s platform.
The platform collaborates with various Islamic charitable institutions to allow users to make donations online, including mandatory charities during Islamic holidays. Moreover, Tokopedia provides sharia-compliant payment methods including BRI Syariah, Bank Muamalat and Mandiri Syariah. It also offers sharia investment products like Tokopedia Emas and Tokopedia Reksa Dana Syariah.
Users who want to go on Umrah, or pilgrimage to the Mecca in Saudi Arabia, may also purchase an Umrah travel package from various trusted agents in the platform. Tokopedia has also promised more updates on this particular feature in the near future.
News about Tokopedia developing a special category for halal products and services have been heard since May when the firm signed an MoU with the National Islamic Finance Committee (KNKS). With its massive population, Indonesia represents the biggest potential Islamic market in the world. Therefore, the government has been actively encouraging tech industry players to develop services to foster the growth of Muslim-driven consumption.
Besides Tokopedia, another digital platform that is said to launch a new sharia product this month is the state-owned mobile platform LinkAja.