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Tencent lands another mobile game hit as Brawl Stars rakes in USD 17.5 million in first week

Written by South China Morning Post Published on   3 mins read

Tencent and NetEase together account for 60% of the total gaming market revenue in China, according to a report by intelligence firm Analyses.

Tencent Holdings has found another hit mobile game in Supercell’s “Brawl Stars” which raked in USD 17.5 million with 4.8 million downloads in its first week in China, according to data from app tracking firm Sensor Tower.

With top-grossing titles such as “Clash of Clans” and “Clash Royale”, Supercell—in which Tencent owns a majority stake—has established itself as a hitmaker of mobile games. Brawl Stars’ strong start in China compares favorably to its global launch in 2018 when it grossed USD 11 million worldwide with 15.5 million downloads in the first week.

The latest success reflects the fact that although games are now being released much later in China due to the country’s tightening control over gaming, the market remains hugely lucrative—especially for Tencent and NetEase which together account for 60% of the total market revenue, according to a report by intelligence firm Analyses.

Published jointly by Tencent and Yoozoo, Brawl Stars did not receive a license for monetization from the Chinese government until March. Unlike most countries, games publishers in China must obtain a monetization license from the government, which could lead to months of delay in releasing a new title.

“Brawl Stars generated more revenue during its first seven days in China than the last Supercell hit to be released there, Clash Royale, which grossed USD 9.4 million in its launch week,” Sensor Tower said in its report.

Brawl Stars was also the most downloaded game on Apple’s iOS in China since its launch on June 9, according to App Annie. It has ranked within the top four on the top-grossing chart for games in China over the same period.

Could be a sensational hit

Hong Kong-listed Tencent did not immediately respond to questions sent via email on Monday.

Chen Xiao, an analyst from Guotai Junan Securities, said Brawl Stars had many winning elements which could enable it to become “a sensational hit.”

“The theme of the game is easily understood and appears to be very diverse,” Chen said. “With the distribution channels of Tencent and its gradual monetization mechanism, the game can potentially reach gamers of all ages.”

Mobile games in China generated USD 18.5 billion in revenue last year and the market is projected to reach USD 32 billion by 2024, according to game consultancy firm Niko Partners. The number of game players in China is estimated to be 637 million.

Record revenues in gaming

Last year Tencent’s gaming revenue reached a record high of CNY 114.7 billion (USD 16.2 billion), making it the world’s largest gaming company by revenue. The business was bolstered by China’s stay-at-home economy during the COVID-19 outbreak, with Tencent’s gaming revenue in the first quarter up 31% year-on-year.

The two highest-grossing games in China and globally—“PUBG Mobile” and “Honor of Kings”—are Tencent titles. In May, revenue from PUBG Mobile grew to a record USD 226 million, including earnings from the patriotic local version called “Peacekeeper Elite”.

Tencent became a major shareholder in Supercell in 2016 and strengthened its control through another investment in September last year. It now owns 81.4% of the company. In its recent earnings call, Tencent management said Supercell’s success was an important factor in the overall growth of Tencent’s gaming business.

Besides Supercell, Tencent also owns stakes in US-based developers Riot Games, Epic Games, Glu Mobile, and Activision Blizzard, as well as South Korean firm CJ Games and Japanese company Aiming and Marvelous.

This article was originally published by the South China Morning Post.


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