The number of monthly active users WeChat reached 1.098 billion at the end of 2018, up 11% from 988.6 million users in 2017, Tencent said at its earnings report for 2018 on Thursday.
Driving this growth was a higher adoption of the service in lower-tier cities in China, and adoption across a wider range of age groups.
Tencent also revealed that an average of 750 million WeChat users read friends’ posts on the Moments feed per day.
While this represents a huge potential audience for advertisers, Tencent has been slow and deliberate in introducing inventory in the Moments feed.
The company only just introduced a second ad unit in the Moments Feed last year, which was shown to about 50% of Moments’ daily users.
Tencent’s online advertising revenue was up 38%, reaching RMB 17.033 billion, in Q4 2018.
Google Indonesia’s Henky Prihatna to join NorthstarGoogle Indonesia’s Henky Prihatna to join Northstar
JD.com allows users to tailor-make clothes, pushing the boundaries of mass customizationJD.com allows users to tailor-make clothes, pushing the boundaries of mass customization
Nio to lay off more than 1,000 employees by the end of SeptemberNio to lay off more than 1,000 employees by the end of September
Dream high: Can Vietnam realize its tech unicorn ambitions?Dream high: Can Vietnam realize its tech unicorn ambitions?
Nio and Didi may merge their autonomous driving businessesNio and Didi may merge their autonomous driving businesses