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Singaporean hotel startup RedDoorz appoints two new executives to boost expansion

Jupe Tsui is the new CFO, and Liviu Nedef will serve as group senior vice president of marketing.

Hotel booking and management platform RedDoorz has announced the appointment of two new executives to accelerate the company’s regional growth plans.

Jupe Tsui has been appointed as chief financial officer (CFO), and Liviu Nedef has joined as group senior vice president of marketing.

Both Tsui and Nedef have deep expertise and experience in the digital industry.

Prior to landing his role at RedDoorz, Tsui, with almost 30 years of experience, was commissioner of Indonesian fintech company Finmas. He also worked as regional CFO for Hong Kong-based online lender Oriente, and as regional finance director for online travel giant Booking.com.

Tsui will be responsible for refining and implementing RedDoorz’s financial growth strategy, and will also implement new financial initiatives, said the company in an official statement.

Meanwhile, Nedef will lead the company’s marketing strategy and executions. Before RedDoorz, Nedef has developed almost 15 years of experience leading marketing functions for digital growth in companies such as HOOQ and Lazada.

RedDoorz currently operates a network of 1,500 properties in more than 100 cities across Indonesia, Singapore, the Philippines, and Vietnam.

The firm has aggressive plans to expand its business, including growing the number of properties to 4,500 by the end of 2020 and 15,000 by 2023. In August 2019, the company closed the first round of its Series C round, raising USD 70 million, only five months after it closed a USD 45 million Series B round.

The hospitality startup said it grew 6 times in 2018, 4.5 times in 2019 and it expects a targeted growth of 2.5 times by 2020. RedDoorz’s founder and CEO Amit Saberwal also announced that his company wants to go public between 2022-23 after completing its growth target.