About 100,000 care packs are being assembled in Ninja Van’s warehouse, which will be delivered to vulnerable communities in Singapore as part of the #SGPAYSITFORWARD campaign.
Launched today, the initiative aims to encourage people to purchase a pay-it-forward care pack to help these communities strengthen their defense against Covid-19 so they can focus on other aspects of life during these trying times.
Each care pack will cost SG$25 and contain essential items like hand sanitizer, vitamin C tablets, antibacterial wipes, and surgical masks. With the campaign’s launch, Singaporeans will be able to purchase the packs from the #SGPAYSITFORWARD website, which will then be delivered to migrant workers, low-income families, senior citizens, and people with special needs.
These groups were identified with the help of Sim Ann, Singapore’s senior minister of state for communications and information, as well as Carousell, Young NTUC, SG Youth Action Plan panel members, the Ministry of Culture, Community and Youth, and the National Youth Council.
Led by Ninja Van and production company Night Owl Cinematics, #SGPAYSITFORWARD was conceptualized and executed in just a week, garnering strong support from a list of Singapore-headquartered companies like Carousell, Castlery, Love Bonito, ShopBack, as well as local media companies Goodstuph and SGAG. Tech in Asia is also proud to partner with them to spread awareness for this cause.
All proceeds will go to funding the provision, fulfilment, and island-wide delivery of these care packs. The initiative will run from today until the 100,000 care packs are sold out. If you would like to be a part of #SGPAYSITFORWARD, you can learn more here.
This article first appeared in Tech in Asia.